Mash-Up Coffee Continues to Lead ‘Third Wave of Coffee’

Boyer’s Coffee finds premium positioning at Walmart: ‘We expect exponential growth’.

Walmart may not be a consumer’s first stop for third-wave craft coffee products, but that’s set to change as the super retailer transforms its center-store coffee aisle with direct-trade, single-origin, coffee products such as Boyer’s Mash-Up line created by Boyer’s Coffee co-owners, Jason and Douglass Barrow.

By Mary Ellen Shoup of Food Navigator (09/05/18)

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